Business Focus

Focussed on GREEN! Focussed on GREEN! (Photo: Ruth Winteler)
Our perspective on business is GREEN

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Unlike the conversion of coal/oil into chemicals and energy that focus on maximum yields with established technologies, the manufacturing of bio-renewable chemicals is all about finding The-Right-Balance™ .


Central to our business is not a 'romance' with GREEN, but the realisation that building a business on the People Planet Profit sustainability principle requires a paradigm shift from all participants (bankers, engineers, government officials, operators, farmers, etc.).

In every step of the value chain - from biomass production to selling its converted products - there are two counter acting parts to balance, for example:


Cost of biomass supply (transport cost) vs. Manpower/automation costs.

Amount of biomass removed from the fields vs. Soil (and plant) health.

Bagasse/Fibre handling characteristics vs. Equipment sizes/costs.

High yields vs. Best/optimal mass and energy balance (= operating costs)

Carbon Footprint vs. Most economical equipment/process choices.

Innovative solutions vs. Investment (risks).

Economy of Scale vs. Economy of Numbers.

Profit vs. Poverty alleviation

Etc. vs. etc.